Is It The Water?

Or something else?

For Coors it used to be about the water. Now it's about anything that a beer manufacturer can do to draw attention to the brand. Coors doesn't just have a single slogan anymore, it has four or five, depending on the who they are trying to reach. 

The Coldest Tasting Beer In The World (for Coors light)

It Won't Slow You Down (light)

This Is Our Beer

Turn It Loose! 

Brewed With Pure Rocky Mountain Spring Water

Coors also has another, truer, claim to fame - their brewery in Golden, Colorado, is the largest single site brewery in the world. Since 2007 Coors is now known as MillerCoors as they have joint ventured with Miller Brewing Company. Tours are free and self guided. Like many breweries, there is a tasting room where you can sample any of their 17 kinds of beer. There are no restrictions to the number of times you can take the tour so every day there are students from the Colorado School of Mines who zip through the tour and congregate in the tasting room for their daily free beers. 

Note one of Coor's earliest slogans "Pure Mannah".

During Prohibition Coors produced the malt that went into milkshakes everywhere.

Today these are all the Coors brands that are sold. Just don't say, "Make Mine A Bud."